- Transformers Generation 11984 · Hasbro re-launched transforming robots from Takara molds.
- G.I. Joe: A Real American Hero1982 · 3.75-inch figures revived the Joe line for the Reagan-era toy aisle.
- He-Man and Masters of the Universe1982 · MOTU muscle figures tied to Filmation cartoons.
- Care Bears1983 · Soft plush with tummy symbols crossed greeting cards into toys.
- My Little Pony1983 · Pastel ponies with brushable manes dominated preschool shelves.
- Rainbow Brite1984 · Hallmark character became doll and animation franchise.
- Voltron Lion Force1984 · Combining robot imported from Japanese anime toys.
- Cabbage Patch Kids1983 · Adoption-style dolls caused holiday shortages.
- Rubik's Cube1980 · Puzzle craze persisted through the decade in classrooms.
- Barbie Dream House1980 · Flagship playset anchor for Mattel fashion dolls.
- Strawberry Shortcake dolls1979 · Scented dolls and stationery for grade schoolers.
- Challenge of the GoBots1983 · Tonka transforming robots predating Transformers boom.
- Ewok Village playset1983 · Treehouse playset from Return of the Jedi.
- Dungeons & Dragons Advanced Figures1983 · TSR miniatures crossed into toy shelves.
- WWF Wrestling Superstars1984 · LJN rubber wrestlers for backyard battles.
- Super Powers Collection1984 · Kenner DC figures with action features.
- Secret Wars figures1984 · Mattel Marvel tie-in predating modern lines.
- Babe Ruth baseball cards boom1980 · Card shops grew with junk wax era.
- Skip Ball1980 · Ankle ring with ball for recess hopping.
- Blackstar figures1983 · Filmation barbarian sci-fi short run.
- Smurfs Playset1981 · Peyo village PVC play environments.
- Care Bears Cousins1984 · Additional animal plush in Care franchise.
- My Little Pony So Soft1984 · Flocked ponies with brushable hair.
- Game & Watch1980 · Nintendo pre-Game Boy LCD portables.
- Tomy Pocket Games1980 · Japanese handheld LCD titles.
- Puzzle cubes1980 · Cheap Rubik clones in party favor bags.
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