- Transformers Generation 11984 · Hasbro re-launched transforming robots from Takara molds.
- G.I. Joe: A Real American Hero1982 · 3.75-inch figures revived the Joe line for the Reagan-era toy aisle.
- He-Man and Masters of the Universe1982 · MOTU muscle figures tied to Filmation cartoons.
- Care Bears1983 · Soft plush with tummy symbols crossed greeting cards into toys.
- My Little Pony1983 · Pastel ponies with brushable manes dominated preschool shelves.
- Rainbow Brite1984 · Hallmark character became doll and animation franchise.
- Ghostbusters Proton Pack1986 · Kenner role-play gear mirrored the blockbuster film.
- Voltron Lion Force1984 · Combining robot imported from Japanese anime toys.
- ThunderCats1985 · LJN articulated cats tied to Rankin/Bass animation.
- She-Ra: Princess of Power1985 · Spin-off line expanded MOTU to girls' aisles.
- Cabbage Patch Kids1983 · Adoption-style dolls caused holiday shortages.
- Nintendo Entertainment System1985 · US console relaunch defined home gaming for Gen X kids.
- Barbie and the Rockers1985 · Neon rock tour line mirrored MTV aesthetics.
- Jem and the Holograms dolls1986 · Hasbro dolls synchronized with the cartoon band.
- Micro Machines1986 · Galoob tiny vehicles advertised as living-room racers.
- Pound Puppies plush1985 · Tonka stuffed dogs with adoption certificates.
- Popples1986 · Plush that tucked into their own pouches.
- Transformers Dinobots1985 · Sub-line of dinosaur alt modes within G1.
- Transformers Constructicons1985 · Devastator combiner team for playground status.
- M.A.S.K. toys1985 · Kenner vehicles with hidden driver masks.
- Battle Beasts1986 · Takara rub-on symbol monsters imported by Hasbro.
- Inhumanoids1986 · Hasbro monsters vs armored heroes short run.
- Centurions1986 · Exosuit heroes advertised as man and machine.
- Sectaurs1985 · Coleco bug-bodied warriors with rubber insects.
- Rock Lords1986 · Transforming rocks spin-off from Gobots era.
- Challenge of the GoBots1983 · Tonka transforming robots predating Transformers boom.
- Star Wars Power of the Force1985 · Kenner revival line after Return of the Jedi.
- Ewok Village playset1983 · Treehouse playset from Return of the Jedi.
- Real Ghostbusters figures1986 · Kenner cartoon-accurate ghost traps and spooks.
- Dungeons & Dragons Advanced Figures1983 · TSR miniatures crossed into toy shelves.
- WWF Wrestling Superstars1984 · LJN rubber wrestlers for backyard battles.
- Jem Starlight Instruments1986 · Hasbro rock band accessory packs.
- Super Powers Collection1984 · Kenner DC figures with action features.
- Secret Wars figures1984 · Mattel Marvel tie-in predating modern lines.
- Garbage Pail Kids cards1985 · Topps parody stickers banned in some schools.
- R.O.B.1985 · Robot Operating Buddy sold with NES.
- Light gun Zapper1985 · Orange NES duck hunt accessory.
- American Girl dolls1986 · Pleasant Company historical dolls and books.
- Madballs1985 · Gross-out foam balls with faces.
- Sectaurs battle set1985 · Bug armor warriors with clear wings.
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