- Teenage Mutant Ninja Turtles action figures1988 · Playmates figures rode the indie comic cartoon boom.
- Ghostbusters Proton Pack1986 · Kenner role-play gear mirrored the blockbuster film.
- ThunderCats1985 · LJN articulated cats tied to Rankin/Bass animation.
- Nintendo Entertainment System1985 · US console relaunch defined home gaming for Gen X kids.
- Game Boy1989 · Portable Tetris bundle made handheld gaming mainstream.
- Sega Genesis1989 · 16-bit Sonic rival to Nintendo in living rooms.
- Barbie and the Rockers1985 · Neon rock tour line mirrored MTV aesthetics.
- Jem and the Holograms dolls1986 · Hasbro dolls synchronized with the cartoon band.
- Polly Pocket1989 · Micro playsets in compacts filled backpack pockets.
- Micro Machines1986 · Galoob tiny vehicles advertised as living-room racers.
- Lego Pirates1989 · Skull-flag minifigs added story play to bricks.
- Pound Puppies plush1985 · Tonka stuffed dogs with adoption certificates.
- Popples1986 · Plush that tucked into their own pouches.
- Transformers Dinobots1985 · Sub-line of dinosaur alt modes within G1.
- M.A.S.K. toys1985 · Kenner vehicles with hidden driver masks.
- SilverHawks figures1987 · Bright metallic bird heroes from Kenner.
- BraveStarr figures1987 · Mattel western sci-fi tie-in line.
- RoboCop action figure1988 · Movie tie-in in the action figure aisle.
- Beetlejuice figures1989 · Kenner creepy caricatures from the film.
- Batman: The Movie figures1989 · Tim Burton Batman merchandising wave.
- Battle Beasts1986 · Takara rub-on symbol monsters imported by Hasbro.
- Visionaries1987 · Hasbro hologram chest knights with cartoon.
- Inhumanoids1986 · Hasbro monsters vs armored heroes short run.
- Centurions1986 · Exosuit heroes advertised as man and machine.
- Rock Lords1986 · Transforming rocks spin-off from Gobots era.
- Star Wars Power of the Force1985 · Kenner revival line after Return of the Jedi.
- Real Ghostbusters figures1986 · Kenner cartoon-accurate ghost traps and spooks.
- WWF Wrestling Superstars1984 · LJN rubber wrestlers for backyard battles.
- Starting Lineup figures1988 · Kenner sports collectibles in blister cards.
- Pogo Ball1987 · Inflatable ball with platform for bouncing tricks.
- Polly Pocket compacts1989 · Bluebird tiny doll worlds in pocket cases.
- Beverly Hills Teens dolls1987 · Wealthy teen fashion dolls with cartoon.
- Jem Starlight Instruments1986 · Hasbro rock band accessory packs.
- C.O.P.S. n' Crooks1988 · Hasbro future lawmen versus cartoon crooks.
- Police Academy figures1988 · Macau-made figures from the comedy franchise.
- Ghostbusters II Slime Lab1989 · Playset with green goo for the sequel summer.
- Looney Tunes PVC figures1988 · Fast-food and retail cartoon collectibles.
- DuckTales action figures1988 · Scrooge McDuck adventure tie-ins.
- Chip 'n Dale Rescue Rangers1989 · Playmates ranger vehicles.
- Garbage Pail Kids cards1985 · Topps parody stickers banned in some schools.
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