- Game Boy1989 · Portable Tetris bundle made handheld gaming mainstream.
- Sega Genesis1989 · 16-bit Sonic rival to Nintendo in living rooms.
- Super Nintendo Entertainment System1991 · 16-bit Nintendo follow-up with Mode 7 hype.
- Polly Pocket1989 · Micro playsets in compacts filled backpack pockets.
- Lego Pirates1989 · Skull-flag minifigs added story play to bricks.
- Teenage Mutant Hero Turtles UK1990 · Renamed Turtles for overseas markets.
- Starting Lineup figures1988 · Kenner sports collectibles in blister cards.
- Skip-It1990 · Ankle counter toy advertised on Saturday mornings.
- Pogs milk caps1991 · Cardboard discs traded on playgrounds.
- Beanie Babies1993 · Ty plush with hang tags became collectibles craze.
- Power Rangers Mighty Morphin figures1993 · Bandai megazords mirrored Fox Kids lineup.
- Mighty Max1992 · Bluebird micro horror playsets in coffins.
- Polly Pocket compacts1989 · Bluebird tiny doll worlds in pocket cases.
- Biker Mice from Mars1993 · Galoob mouse biker vehicles.
- Exosquad1993 · Playmates mech figures tied to syndicated cartoon.
- Toxic Crusaders1991 · Troma parody heroes in toy form.
- Swamp Thing figure line1990 · Kenner eco-hero from DC comics.
- Conan the Adventurer1992 · Mattel barbarian cartoon tie-in.
- Silver Surfer figure1990 · Marvel cosmic hero in toy aisles.
- X-Men action figures1991 · Toy Biz animated series tie-ins.
- Batman: The Animated Series figures1993 · Kenner dark deco tie to Bruce Timm style.
- Tiny Toon Adventures plush1990 · Warner kid characters on backpacks.
- Animaniacs plush1993 · Dot and Yakko on mall kiosks.
- Looney Tunes PVC figures1988 · Fast-food and retail cartoon collectibles.
- Disney Afternoon figures1990 · DuckTales and Rescue Rangers toys.
- Chip 'n Dale Rescue Rangers1989 · Playmates ranger vehicles.
- TaleSpin figures1990 · Baloo seaplane playsets.
- Darkwing Duck figures1991 · Gas gun toting hero on toy shelves.
- Aladdin figures1992 · Mattel Disney film merchandising.
- Teenage Mutant Ninja Turtles cards1989 · Impulse rack trading cards with gum.
- Magic: The Gathering1993 · Wizards TCG changed hobby shop culture.
- Mighty Morphin Power Rangers Megazord1993 · Combine robot centerpiece toy.
- Talkboy recorder1992 · Home Alone 2 tie-in voice changer.
- Super Scope 61992 · SNES bazooka light gun peripheral.
- Sega CD1992 · Genesis add-on for FMV games.
- Nerf Bow and Arrow1991 · Soft foam archery for suburban backyards.
- Nerf Blaster original1989 · Hasbro safe foam dart tag.
- Super Soaker 501990 · Lonnie Johnson pressurized water gun.
- Mortal Kombat figures1993 · Jazwares and Hasbro kombatants.
- Street Fighter II figures1993 · Capcom fighters in toy aisles.
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