- Yu-Gi-Oh! cards US2002 · Konami duel monsters after anime dub.
- Xbox console2001 · Microsoft entry with Halo bundle hype.
- GameCube2001 · Nintendo purple cube with Luigi's Mansion.
- Game Boy Advance2001 · 32-bit portable with bright SP revision.
- Nintendo DS2004 · Dual-screen handheld with Nintendogs pack-ins.
- PSP2004 · Sony portable multimedia gaming device.
- Tamagotchi Connection2004 · Second wave virtual pets with infrared.
- Bratz dolls2001 · MGA fashion dolls with attitude marketing.
- Heelys2000 · Shoes with retractable wheel in heel.
- Pillow Pets2003 · Stuffed animals that fold into pillows.
- Webkinz2005 · Plush with online pet codes.
- Beyblade tops2001 · Hasbro battling spinning tops from anime.
- Bionicle2001 · LEGO buildable heroes with Mata Nui lore.
- LEGO Harry Potter2001 · Licensed wizarding world brick sets.
- FurReal Friends2002 · Hasbro animatronic pet companions.
- Harry Potter Action Figures2001 · Mattel and later lines for films.
- Lord of the Rings figures2001 · Toy Biz fellowship and orcs.
- Finding Nemo figures2003 · Disney fish characters in tubs.
- SpongeBob SquarePants figures2002 · Nickelodeon pineapple playsets.
- Dora the Explorer dolls2000 · Nick Jr bilingual adventure merchandising.
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