- Teen Beanie Babies1997 · Smaller Beanies for fast-food and impulse buys.
- Furby1998 · Tiger Electronics chatter toy with learning gimmick.
- Superman: The Animated Series figures1996 · Kenner heroes from DC Animated Universe.
- Pokémon Red and Blue cartridges1996 · Game Boy RPG launched global monster craze.
- Pokémon Trading Card Game1996 · Wizards coast cards traded at lunch tables.
- Pokémon Pikachu plush1998 · Official Nintendo mascot stuffed everywhere.
- Digimon virtual pet1997 · Bandai digital monsters rival to Tamagotchi.
- Tamagotchi1996 · Bandai keychain pet needing constant care.
- Nano Pets1997 · Tiger Electronics LCD pets on backpacks.
- Giga Pets1997 · Competing virtual pets with licensed characters.
- Dragon Ball Z action figures1996 · Irwin and Bandai saiyan battles.
- Beetleborgs figures1996 · Bandai bug-themed heroes.
- Skylanders predecessor ideas2000 · Early collectible figure gaming experiments.
- Nintendo 64 console1996 · Cartridge 3D system with Mario 64 pack-ins.
- PlayStation console1995 · Sony CD console shifted teen gaming.
- Sega Dreamcast1999 · Final Sega home console with VMU memory.
- PlayStation 22000 · DVD-ready console dominated early 2000s.
- Game Boy Color1998 · Pokémon edition handheld color screen.
- LeapPad learning system1999 · Educational cartridge pad for preschool.
- Razor scooter2000 · Foldable aluminum scooter sidewalk craze.
- Heelys2000 · Shoes with retractable wheel in heel.
- Tech Deck fingerboards1999 · Mini skateboards for desk tricks.
- WCW figures1996 · Ring warriors from Monday Night Wars.
- Beast Wars Transformers1996 · CGI-era animal alt modes relaunch.
- Beast Machines1999 · Follow-up line with techno-organic looks.
- LEGO Star Wars1999 · Lucasfilm partnership revived LEGO licensing.
- Hot Wheels Crashers1998 · Smashing car play pattern refresh.
- Barbie Generation Girl1999 · Multicultural friend line for Y2K.
- Rescue Heroes1999 · Fisher-Price non-violent action figures.
- Stunt Heroes1999 · Crash-test dummy style action figures.
- Max Steel1999 · Mattel extreme sports nano hero.
- Austin Powers figures1999 · McFarlane spy parody collectibles.
- Star Wars Episode I figures1999 · Hasbro prequel merchandise wave.
- Star Wars Power of the Jedi2000 · Hasbro collector-oriented line.
- Dora the Explorer dolls2000 · Nick Jr bilingual adventure merchandising.
- Blue's Clues notebooks1996 · Preschool clue hunt stationery tie-ins.
- Teletubbies plush1997 · BBC preschool characters in US malls.
- Simpsons World of Springfield1999 · Playmates interactive playsets.
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