- Teen Beanie Babies1997 · Smaller Beanies for fast-food and impulse buys.
- Furby1998 · Tiger Electronics chatter toy with learning gimmick.
- Pokémon Red and Blue cartridges1996 · Game Boy RPG launched global monster craze.
- Pokémon Trading Card Game1996 · Wizards coast cards traded at lunch tables.
- Pokémon Pikachu plush1998 · Official Nintendo mascot stuffed everywhere.
- Digimon virtual pet1997 · Bandai digital monsters rival to Tamagotchi.
- Skylanders predecessor ideas2000 · Early collectible figure gaming experiments.
- Sega Dreamcast1999 · Final Sega home console with VMU memory.
- PlayStation 22000 · DVD-ready console dominated early 2000s.
- Xbox console2001 · Microsoft entry with Halo bundle hype.
- GameCube2001 · Nintendo purple cube with Luigi's Mansion.
- Game Boy Color1998 · Pokémon edition handheld color screen.
- Game Boy Advance2001 · 32-bit portable with bright SP revision.
- LeapPad learning system1999 · Educational cartridge pad for preschool.
- Bratz dolls2001 · MGA fashion dolls with attitude marketing.
- Razor scooter2000 · Foldable aluminum scooter sidewalk craze.
- Heelys2000 · Shoes with retractable wheel in heel.
- Tech Deck fingerboards1999 · Mini skateboards for desk tricks.
- Beyblade tops2001 · Hasbro battling spinning tops from anime.
- Beast Machines1999 · Follow-up line with techno-organic looks.
- Bionicle2001 · LEGO buildable heroes with Mata Nui lore.
- LEGO Harry Potter2001 · Licensed wizarding world brick sets.
- LEGO Star Wars1999 · Lucasfilm partnership revived LEGO licensing.
- Hot Wheels Crashers1998 · Smashing car play pattern refresh.
- Barbie Generation Girl1999 · Multicultural friend line for Y2K.
- Rescue Heroes1999 · Fisher-Price non-violent action figures.
- Stunt Heroes1999 · Crash-test dummy style action figures.
- Max Steel1999 · Mattel extreme sports nano hero.
- Austin Powers figures1999 · McFarlane spy parody collectibles.
- Star Wars Episode I figures1999 · Hasbro prequel merchandise wave.
- Star Wars Power of the Jedi2000 · Hasbro collector-oriented line.
- Harry Potter Action Figures2001 · Mattel and later lines for films.
- Lord of the Rings figures2001 · Toy Biz fellowship and orcs.
- Shrek plush2001 · DreamWorks ogre on retail endcaps.
- Dora the Explorer dolls2000 · Nick Jr bilingual adventure merchandising.
- Blue's Clues notebooks1996 · Preschool clue hunt stationery tie-ins.
- Teletubbies plush1997 · BBC preschool characters in US malls.
- Simpsons World of Springfield1999 · Playmates interactive playsets.
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